London woman, 30, buys £650,000 flat without family help after 10 years of saving

Natalie O'Neill, a former marketing executive turned influencer, has made headlines for purchasing a £650,000 property in London's Hackney area without any financial support from her family.

Her secret? the 50/30/20 rule and smart investing.

O'Neill, now 30, spent 10 years accumulating the £65,000 deposit required for her two-bedroom home, starting from a modest salary of £26,000 when she was 20.

She employed the 50/30/20 rule - a straightforward budgeting technique which splits your after-tax income into 50% for necessities, 30% for discretionary spending and 20% for savings or debt repayment.

Initially putting aside £100 to £200 monthly, she eventually managed to save £2,000 per month thanks to several workplace promotions.

O'Neill also started investing at age 24, admitting to