Maga's identity crisis: can influencer politics survive?

Charlie Kirk's assassination last year sent shockwaves through the MAGA movement, leaving his wife Erika Kirk to steer Turning Point USA as CEO in his stead.

But her leadership has only deepened divisions within the right-wing group.

Comedian and influencer Druski has roasted Kirk in a viral skit, sparking conservative backlash, while far-right figures like Nick Fuentes and Candace Owens have also panned her public appearances.

This internal strife highlights a broader succession crisis plaguing MAGA since Kirk's death.

Maga's decentralized influencer ecosystem is its strength and weakness.

Figures like Joe Rogan, Alex Jones, Megyn Kelly, and Matt Walsh have been instrumental to the movement, but their loyalty lies with their own brands and audiences, not MAGA's political project.

This has come to a head with the US-Israel war on Iran, which many influencers cheer on while distancing themselves from Trump and his