Loomis grapples with digital signage proposal

In a small California town, a growing population and a proposal to allow digital signs have sparked a debate about Loomis' identity.

Loomis residents weigh in on digital signage plan

With a population of fewer than 7,000, the town of Loomis is facing a dilemma. A proposal to allow digital signs has residents divided on whether it aligns with their vision of the community.

Resident Brian Lynch, who opposes the signage plan, argues that digital signs are better suited for larger cities, not small towns like Loomis. 'I think they're great for a big city, but terrible for Loomis… because we're losing that small-town feeling,' he said.

On the other side, Amanda Cortez sees potential benefits, particularly for local businesses. 'Economic development is what keeps us going, it's what makes everything here function,' she said. Cortez emphasizes that the goal is not to drastically change Loomis but to help it adapt while preserving its character.

Under the current proposal, digital monument signs would be allowed only in limited locations, primarily on town-owned properties like the fire station, library, and parks. Some A-frame digital signs could also be permitted for businesses. Town officials stress that strict regulations would control the size, brightness, and frequency of the images displayed on these signs.

Despite the proposed regulations, many in Loomis remain concerned that digital signage doesn't fit their town's identity. The proposal is set to return for another reading at the next Loomis Town Council meeting on May 12th.